The Knot, the “#1 trusted authority for all things wedding” as it says on their website, held an informational meeting today at the zoo. This is a quarterly meeting held at different venues throughout the year for those who work locally in the wedding industry. The zoo does host weddings and decided to also host this meeting this quarter. It was super interesting to see how the zoo sets up for a wedding and I even got to meet a clouded leopard cub (one of the “animal ambassadors” that may make an appearance at a wedding held on-site) and a snake. I got to hear some marketing techniques used to snag the millennials, as the theme of this meeting focused on how to get millennials to go to contract with you (be it vendors, florists, photographers, wedding planners, you name it). It was super interesting, being someone going through this process now as “the bride”, and learning the techniques used by vendors to land me as a client. Some things I identified with, others I did not. Some recommendations I thought were great, others I was’t too sure about (using LinkedIn to connect with your brides & grooms?) Overall, it was a fun experience and I even walked away with a copy of The Knot magazine (hello, planning!) and a zoo themed mug for their new Dinos exhibit.
My surveying at the aquarium is still working out some kinks. Some of the naturalists/narrators will mention that I’m on board, others do not. Yesterday I took the microphone a couple of times to give my rundown about the survey, but did not individually approach groups of people. The best success I had was when I made an announcement as folks were standing in line, and then with the naturalist mentioning (3 times!) that I was on board doing this survey. Then I made myself accessible to guests on board and asked a few if they’d want to take it. I do now have some little goodies to give out to those who take the survey and perhaps that will help next week. Every day is different in the way guests are brought on board and which naturalist is presenting, so I have to be flexible, but also have to figure out the best way to go about this project that works best in all scenarios.
Despite my lack of participation with the survey, we did have a wonderful cruise yesterday. We reached just before the point we usually turn back to head to the dock when we found ourselves in the middle of a feeding nursery group. The naturalist pointed out that their behavior was very odd, and she believed that a female in that pod may have been giving birth. I agree that the behavior was a bit strange but didn’t even consider that possibility! We saw them from about 50 ft out and then close enough to the boat that if we could reach the water we could have touched them. What was so strange was that they hung out in that spot right next to the boat. Usually, when dolphins are checking out boats that are passing through they still move around and give what I refer to as the “sideways eye”, where they continue to travel but keep one eye on the boat. Not yesterday, they were seemingly hovering right next to the vessel. I’d never seen 3 dolphins do that at once!
That’s all I’ve got this week! But here’s a picture from the trip!
Yesterday was my first day at the zoo! Tampa’s Lowry Park Zoo has been my favorite zoo since the first time I visited, despite having grown up close to the famous Bronx Zoo. Something about Lowry Park Zoo is just different, and yesterday I was able to put a finger on it. It’s the people. We visit zoos to see the animals and maybe learn something new, but we rarely take into account the people that make the zoo what it is!
I met with Pam, who I will refer to as my boss, when I walked in yesterday morning. I got a very warm greeting and was introduced to the educator who would be giving us our behind-the-scenes tour that morning. I was a bit early and we got to chatting about how long he’d worked there, where he had worked before (Florida Aquarium’s summer camp– just like me! One year before!), and a little bit about the zoo. What stood out to me most, other than his abundance of knowledge about the animals, was how he knew every single person we passed on the tour and always greeted them with a warm hello. I’m not sure if anyone else has experience this before, where you walk into a place and instantly feel just…right, but that’s what happened yesterday.
After the tour we met back up with our boss (myself and three other interns) and went over our responsibilities as the Contemporary Marketing Team. We then met the other marketing and sales staff, who were all incredibly friendly and eager to have our help. One of the full-time veterinarians happened to be in the marketing office, and asked what I was studying. I mentioned my undergrad was in animal science and I’m currently working on my degree in sustainable tourism. He lit up and asked”at the Patel College at USF?” I — of course — replied, yes, and he mentioned wanting to connect to talk about working together on a project. Of course, again, I said yes! I can’t wait to see what we come up with! Finally, when we met some more of the staff, my boss had me mention what I was studying to these folks (because I’m the only non-marketing/advertising/communications intern), they too were eager to get together and talk. One woman went so far as to say they need to set up a meeting with me. I truly hope that we can all get together and chat about ideas for the zoo. I knew that this internship was going to be an interesting one, studying something I haven’t done before, but I didn’t realize how quickly I could make connections and put my sustainable tourism degree to use in different ways! Can’t wait to get back to it next week!
After a relaxing break, I got started at both of my internships this week. The first was with Lowry Park Zoo’s Contemporary Marketing Team, where I went through an initial orientation and a small walk-through of the zoo (which happens to be my favorite zoo!) My specific CMT coordinator has been in touch about a start date for the week of the 16th, and I can’t wait to get started. I don’t have any specific “marketing” experience other than what I have done as an marine science educator. I’m excited to see what skills translate between education and marketing and hopefully learn a lot more!
Today I observed the Wild Dolphin Tour at the Florida Aquarium, where I am doing– yes, I know– another internship. What’s great about this internship is that I got to design it. I went forward to the volunteer coordinator for FLAQ (who we at PCGS now have a partnership with…and she is fantastic!) and told her what I was interested in. As a sustainable tourism student, my interests lie in the role/responsibility that AZA accredited zoos and aquariums have in teaching the public about sustainability and conservation. For this internship, I’m looking particularly at the effect their Wild Dolphin Cruise messaging has in inspiring Atlantic Bottlenose Dolphin conservation knowledge and efforts. I am curious to see if after the cruise, any behaviors (of the guests) are potentially going to change. It’s been challenging coming up with an unbiased survey, and I hope it does the trick! I’m asking things such as “have you heard of dolphin SMART before?”, “how likely are you to recommend this cruise?” and “would you be willing to donate to a bottlenose dolphin conservation effort?” both before and after the cruise to see if there was a spark of inspiration from the cruise narration. I have no idea if this is going to work- but that’s the great thing about this internship! I get to try and see what happens.
I’m looking forward to reporting on more as I continue!